TheStandardTalantaAcademy

Certificate in Media Mastery

Certificate

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COURSE DESCRIPTION

Explore the depths of media with Standard Talanta Academy's Certificate in Media Mastery. This intensive program delves into the core aspects of media, including news writing, reporting, filmmaking, media law, and ethics. Gain practical skills through hands-on training and real-world projects, guided by seasoned industry professionals

Whether you aspire to be a journalist, filmmaker, or media analyst, this course equips you with the knowledge and expertise to succeed in today's competitive media landscape. Join us and unlock your potential in the exciting world of media

CAREER OPTIONS

Join us and explore a world of career opportunities in Certificate in Media Mastery.

  • Journalist
  • Reporter
  • Filmmaker
  • Media Analyst

  • TERM 1

    Unit 1: Introduction to Media Industry

    • 1.1 Overview of Media Landscape
    • 1.2 Historical Evolution of Media
    • 1.3 Media Trends and Emerging Technologies
    • 1.4 Role of Media in Society
    • 1.5 Introduction to Standard Group Platforms

  • Unit 2: News Writing and Reporting

    • 2.1 Fundamentals of News Writing
    • 2.2 Reporting Techniques
    • 2.3 News Editing and Proofreading

  • Unit 3: Investigative Journalism

    • 3.1 Techniques of Investigative Journalism
    • 3.2 Research and Source Verification
    • 3.3 Data Journalism and Analysis

  • Unit 4: Legal Framework in Media

    • 4.1 Ethical Considerations in Media
    • 4.2 Case Studies and Ethical Dilemmas
    • 4.3 Copyright Laws and Intellectual Property
    • 4.4 Regulatory Bodies (KECOBO, KFC, KFCB, Media Council)

  • Unit 5: Communication & Public Relations

    • 5.1 Principles of Communication
    • 5.2 Public Relations Strategies
    • 5.3 Crisis Communication and Management

  • Unit 6: Media Research and Analysis

    • 6.1 Research Methodologies in Media
    • 6.2 Audience Analysis and Surveys
    • 6.3 Media Trends and Analysis

  • TERM 2

    Unit 7: Film Making - TALANTA

    • 7.1 Fundamentals of Film Production
    • 7.2 Scriptwriting and Storyboarding
    • 7.3 Film Directing and Production

  • Unit 8: Camera Operations (Videography, Photography)

    • 8.1 Camera Handling and Techniques
    • 8.2 Cinematography and Photography Composition
    • 8.3 Lighting and Sound in Visual Media

  • Unit 9: Editing (Videos, Photographs)

    • 9.1 Video Editing Softwares / Tools and Techniques
    • 9.2 Photo Editing Tools and Skills
    • 9.3 Collaborative Editing Projects

  • TERM 3

    Unit 10: Mobile/Digital Journalism

    • 10.1 Mobile Journalism Techniques
    • 10.2 Social Media Reporting
    • 10.3 Multimedia Storytelling

  • Unit 11: Advertising

    • 11.1 Advertising Principles and Strategies
    • 11.2 Creative Advertising Campaigns
    • 11.3 Digital Advertising Trends

  • Unit 12: Digital Content Production and Marketing

    • 12.1 Content Creation for Digital Platforms
    • 12.2 Social Media Marketing Strategies
    • 12.3 Analytics and Performance Measurement


  • TERM 4

    Unit 13: Collaborative Content Production

    • 13.1 Building Industry Networks
    • 13.2 Collaboration in the Media Industry
    • 13.3 Co-Producing Content Strategies
    • 13.4 Collaborative Filmmaking

  • Unit 14: Media Management and Entrepreneurship

    • 14.1 Basics of Media Management
    • 14.2 Entrepreneurial Skills for Media Professionals
    • 14.3 Business Planning for Media Ventures
    • 14.4 Financial Management for Media Projects

  • Unit 15: Incubation and Project Development

    • 15.1 Ideation and Concept Development
    • 15.2 Project Planning and Management
    • 15.3 Pitching and Presenting Ideas
    • 15.4 Funding Opportunities and Grant Writing